[ FreeCourseWeb ] Marketing Analytics- Pricing Strategies and Price Analytics (Updated 1-2020)

[ FreeCourseWeb.com ] Marketing Analytics: Pricing Strategies and Price Analytics (Updated 1/2020)

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MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + .srt | Duration: 48 lectures (5h 25m) | Size: 2.36 GB
Boost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in Excel
What you'll learn

Learn practical concepts of how to get revenue/profit optimized price point in case of Bundlings, Quantity discounts,Two-Part Tariff, Price Skimming and Revenue Management)
Learn how to fit the two most frequently used demand curves (linear and power) to a particular marketing situation
Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
Learn why companies give Quantity discount and how they decide the discounted quantity (Quantity discounts)
Learn why your golf club charges membership fee along with per round fee (Two-Part Tariff)
Learn why do prices of high tech products usually drop over time (Price Skimming)
Learn why airlines overbook their aitplane (Revenue Management)
Solid understanding of basic Marketing and pricing concepts
Become proficient in using powerful tools such as excel solver, excel goal seek and trendlines to solve price optimization problems to acheive maximum revenue/profit

Requirements

You will need a PC with any version of Excel installed in it
Basic understanding of Excel operations like opening, closing and saving a file

Use Winrar to Extract. And use a shorter path when extracting, such as C: drive

ALSO ANOTHER TIP: You Can Easily Navigate Using Winrar and Rename the Too Long File/ Folder Name if Needed While You Cannot in Default Windows Explorer. You are Welcome ! :)

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